Generating sales is important to all companies, large and small. To generate sales in any field, it’s necessary to have leads. Not just names and phone numbers, but targeted, viable leads of customers or potential customers in your field. There are several routes you can pursue to generate leads for your business. Here are a few to get you started:
Know Your Customer
Analyzing your customer base and truly knowing your customer is a great way to internally generate more leads. If you market to other businesses, search for businesses online or in the phone book that are in the same market as your current clients. Get permission from your current clients to use their names in advertising. Letting businesses in similar fields know their competitors use your products will build your reputation in the industry. If you market to end users, know who they are, what they’re interested in, and in what ways they’re involved in the community. Reach out to others with similar profiles because it’s likely your product will appeal to most members of a target audience.
Consider a customer that regularly purchases from your business. Begin a dialogue with that customer either the next time they come to your store or contact them via phone or email. Ask if they know of anyone who would be interested in your products or services. You can even offer them an incentive for their assistance, such as free products or discounts.
Let Someone Else Do the Work
There are numerous ways to purchase leads for your business. There is an abundance of companies that offer targeted leads for any industry. Some pride themselves in current, warm leads, while others may have databases created years ago with no longer valid contact information, so be cautious when choosing a company and check their policies. You can also outsource the job of lead generation to one of the many websites offering this service. They can connect you with someone familiar with your industry. Then all you have to do is give them the search parameters and specify what information you need included in the database (such as email addresses, titles, phone numbers, etc.). Someone experienced in this type of work should be able to generate a list of dozens and dozens of leads for you in just a day or two.
Go to a Trade show
Attending a trade show is a great way to network and meet like-minded people for potential sales. An even more useful utilization of a trade show is to register for a booth. This will allow you to meet customers looking specifically for your products. Increase your contacts by collecting business cards and following up in the days and weeks after the show. A drawing encourages people to provide their contact information, just be sure to advise them you will contact them about your business in the future.
There are many different ways to generate more leads for your business and plenty of online and offline resources. Leads for your business can be found everywhere and can come from anyone you meet, but the above methods are tested and proven ways to develop a database of potential clients. Used in combinations, you may find your customer base growing in leaps and bounds.