Promote Your Company on a Custom Sticker

There are many ways you can promote your company and what you have to offer to your customers. You can choose vinyl sticker printing to promote a product or service that you want people to know about.  If you are limited on the amount you can spend on advertising and marketing materials, then you should consider creating your own stickers and brochures instead of hiring a print company to do it for you. You can design your own stickers and other advertising materials quickly and easily when you head over to Blue Bee Printing. They are affordable, reputable, and have quantities that will fit within your price range so you won’t go over budget.

Custom Sticker

Create Stickers for a Sales Promotion

If you are getting your company ready for a large sales promotion and want a way for new and existing customers to remember what you have to offer, then you should consider creating custom stickers and then hand them out at the promotion. Everyone likes to receive free stuff and they are more likely to keep a sticker that is attractive, unique in design, and durable. You don’t want to hand out a cheap, thin paper sticker that will rip the instant a customer places it on their clothes or other belongings. You can create vinyl print materials that will stick virtually anywhere. You can create bumper stickers that are eye-catching and that people will want to put it on their vehicles. This is an excellent way to get others to promote what you have to offer. Plus, it’s virtually free advertising! All you have to do is create and purchase the sticker and then the customer does the rest for you.

Quick Shipping

Unlike local print and design shops where it can take weeks for you to receive the final product, you don’t have to wait any longer when you create and buy your new marketing materials online. You can buy oval, square, and round stickers that have your logo and then you can get them shipped to you for next day delivery. You no longer have to wait for the print shop to design your square stickers for you when you can do it yourself. You will be able to choose the amount you want to purchase and then all you need to do is upload your design and fit it within the sticker’s parameters and you’re all set to go.

3 Tips for Making a Successful Commercial

Television commercials are a powerful medium for expanding brand awareness and drawing in customers. But, like any form of advertising, you cannot just put any old thing together and hope it will attract people. You need to make an impact; you need visual appeal; you need to create a piece that appeals to your target market. A lot goes into making a successful commercial, and here are just few tips to get you started.

Script Tips Commercials are short, you have limited time to make an impression and send the message you are hoping to send. A nice, tight script is a crucial part of a successful commercial. Short, punchy sentences will grab the viewer’s attention. Keep in mind that someone should be able to tell what you are selling just by the audio alone.

If someone is listening from the kitchen while she went to grab a snack, and your commercial was on, would she know what it was about? Focus on Brand Awareness and Being Unique The whole point of commercials and any other form of advertising is increasing awareness of your brand and expanding your customer base.

Successful Commercial

This is a particularly powerful medium in which to accomplish this goal, and your commercial should be unique and deliver a strong message. While other elements, like frequency and prime time slots are important, they will not matter if you can’t create a commercial that resonates with your market. Make sure the commercial includes imagery that is associated with your brand, whether it be a logo, colors or symbols. It is important to work with the production company in making sure there is proper focus on these devices.

Think of something unique to put in the commercial, something that will stick in the minds of viewers. There is always a set of expectations that come along with any purchase—how it will make the person feel or the results achieved. Make sure these elements are addressed in the commercial in a powerful way. No matter what you do, however, never forget the objective of the commercial or your target audience.

Involve Your Customers Do you want to know a great way to create an effective commercial that will entice people to buy your products or services? Get the input of people who already have. Involving your customers in the creation process can yield great results. Reach out to your target audience to get them involved in the development process. You will get some invaluable feedback and tap into a powerful source of new ideas. Put together an email list or an online poll.

When people come into your store, ask for their input. Find out what would make an impact on them if they saw a commercial on television about your business—what type of commercial would make them want to become a customer? Once you do make an actual commercial, solicit feedback from your customers to get an idea of what was working and what didn’t. What made an impact and what didn’t? What did they like and what would they change?

10 Qualities Of An Effective Business Logo

The purpose of a business logo is to create a strong connection to the brand in people’s minds. Over time, consistent use of one’s business logo in Ads, business correspondence, mailers, and campaigns help cement brand retention. All this, of course, is possible only if the logo design is that memorable.

Qualities Of An Effective Business Logo

Make It Simple And Yet Memorable

Streamline till you achieve simplicity; avoid distractions like LLC, Inc., taglines and so on. You want a logo that people can easily describe, remember for a long time, and also describe it to others. So make it unique, distinct and memorable.

Make Sure It Is Distinctive

You don’t want your logo to look just anyone else’s in your industry, or for that matter, any other industry. The objective here is to stand out and to make sure your customers don’t confuse you with another company.

Make Sure It Is Scalable

Cut your logo down to size and see how it looks. Change the colors to black and white and then see how it looks. When your logo is re-sized, it should not lose any of its clarity, form or expressive imagery. Use vectors while creating it, so ensure maximum scalability.

Keep It Versatile

Aim for a design that you can use in any medium – banners, letterheads, business cards, on the web and so on. A logo that looks good only on certain mediums won’t serve your brand very well.

Keep It Industry-Appropriate

Ask yourself if your logo communicates what your company stands for. Compare your logo alongside the logos of top businesses in your industry. The objective here is to ensure that your logo represents your business, products, and your brand message.

Make it Targeted

Your logo needs to appeal to your target market, so spend some time understanding your audience. For example, if you’re targeting the youth market, your logo must somehow come across as enthusiastic, youthful and spirited.

Aim For Longevity

You cannot change your logo every third day. So hire professional logo designers and aim for longevity; you want your brand identity to live long. Ask yourself if your logo will still be relevant several years from now, or if it will withstand massive changes in the industry.

Watch The Colors

People associate colors with different emotions or elements. Red comes across as assertive and somewhat aggressive, so go for it. An all-black logo can be depressing. Green makes you look environmentally-conscious and so on.

Use The Right Font

Choose your font based on what you represent. For example, cute, curvy fonts are fine for a fashion company or a jewelry brand. Harsh and clunky fonts are fine for a business that sells race cars. The font delivers what you represent and how you want your business to be perceived.

Make Sure It is Original

Pepsi has managed to make its mark in the soft drinks industry while competing with a giant like Coca-Cola. That says a lot about creative marketing in a heavily competitive market. Avoid clip art and stock photos, and create a design that does not look anything like what’s out there.

5 Small Business Trade Show Advertising Tips

Most small businesses are looking for ways to spread awareness of their brand in order to increase patronage and sales. But this can be a difficult undertaking when working with an extremely limited budget, as most small companies are. While you’re not necessarily trying to compete with large corporations in your industry, you certainly want to achieve as much success as possible, and that at least means taking business away from competitors that run comparably sized operations in your region.

There are a number of ways to go about this, from advertising to utilizing social media outlets, but you might also want to attend trade shows as part of your strategy. And here are just a few tips that should help you when it comes to advertising at these events.

Small Business Trade Show Advertising Tips

Video Content

Being seen amidst the many booths present and heard over the din are two definite problems when it comes to any type of trade show. So if you want to capture the attention of passersby, it might not be a bad idea to display some video content.

You can run commercials, offer video tutorials, or get really creative by putting together a music video or movie trailer spoof for your company. Just be careful with production value. You don’t necessarily have to hire a Coppola to direct your video, but it can’t look like you’ve shot it in your basement with your smartphone (unless you happen to be spoofing ‘Paranormal Activity,’ for example).

And keep in mind, your video content must be compelling enough to draw a crowd but also remain relevant to your brand and your products or services.

Demonstrations, presentations, and contests. Another good way to grab attention and get people to your booth is to organize demonstrations of your products or services, presentations about your company, or even contests that encourage audience participation.

When properly executed, all of these strategies should pull attention away from other vendors and get trade show attendees flocking to your booth.

Branded giveaways

Whether you’re attending a trade show that caters to the public, the press, or potential partners and investors, almost everyone expects to pick up freebies. However, this can get pretty expensive for the average small business. So you need to think about creative and inexpensive solutions. Although pens and magnets are cheap and utilitarian, they’re overdone as a trade show staple.

And people tend to stash them at home and forget about them (and you). Instead, consider branded tote bags, key chains, cell phone covers, or rubber bracelets, just for example. These are items that people are bound to use in public, turning your patrons into walking advertisements long after the trade show is over.

Brochures

There are two primary goals in advertising. The first is to grab the attention of the consumer public. And once you have it, you want to convince prospective customers to support your brand by purchasing your products or services. At trade shows, this can be a bit difficult, what with the inundation of information from so many vendors.

It is, therefore, important that you pay particular attention to your brochures. Although you want them to be professional, and they need to speak to your target demographic, using humor, shock value pointed questions, and/or compelling graphics could be strategies that lead to people actually reading your brochure when they’re thumbing through a stack of dozens after the show.

Banners

You won’t do very well at a trade show if you can’t lure people into your booth, so one thing you’ll definitely want to attend to is your signage. And with online ordering options from companies, you should have no trouble getting the banners and other signage you need to make your booth look spectacular.