Setting Up the Perfect Trade Show Booth

Trade shows are great places to make contacts with experts in your industry, meet new customers, and keep in contact with your current customers. A well-built booth at one of these shows can bring in dozens of new clients, while a poorly laid out one may result in people walking right past you to other companies. If you’ve never done a trade show before or if you feel like your booth could use a little work, here are some tips for putting together the perfect trade show booth.

Perfect Trade Show Booth

Don’t Block the Front of the Booth

When you set up your booth, you may be tempted to put a display or something up at the front. After all, you want people to stop and look at your products or read about your company, right? That’s actually one of the worst things you can do because it blocks the rest of your space.

In most cases, you’ll have a square of space to work with and you want to make use of the entire space. If you have your products or information at the back and on either side, people will actually walk into your space. If you have it all up front, some people will stop to look but others will walk on by because your information will be blocked by the people standing in front of it. You’ll only really be making use of one side of your space instead of using it all.

Make Sure Your Name Is Prominent

You want everyone who stops by or even walks by your booth to know your company’s name and what you do. One easy way of doing that is to purchase a roller banner or two. These large displays can be set at the corner of your booth in the front so they can easily be seen but aren’t blocking the entrance. You may also want to put a large banner across the back of your booth. If you’re allowed to raise these banners up, definitely do so. This can help draw people to your booth.

Don’t Overcrowd Your Booth

You certainly want to use as much of your available space as you can, but be careful not to crowd so much into your booth that you can only accommodate a few people at a time. Also make sure that you don’t have so much information or product that attendees get overwhelmed. Sometimes it can be very hard to determine what you should display and what you shouldn’t. Just remember that blank space isn’t always bad, especially if you use it to effectively make your information or product stand out.

Be Personable

Finally, you have to remember that your booth can’t do everything. You have to be personable and interact with everyone who comes into your booth. You may have an introduction to your company that you’ve prepared or you may simply say hello and ask if the person has any questions. Either way, be ready to spend a good part of each day of the trade show talking to people.

Working with Asbestos as a Career

If you’re considering working with asbestos, you must know that you’ll be working with a substance that is so dangerous that it kills nearly 5,000 people every year, and about 20 professionals die every week due to exposure to this harmful material. However, even though it’s dangerous, it does have its uses and trained professionals are needed to deal with it. If you plan on working near asbestos in construction or a related field, you’re going to want to know everything there is to know about the substance and how to safely handle it.

Asbestos as a Career

What Danger Does Asbestos Pose?

When materials containing asbestos are inert, they’re not dangerous at all. It’s only when the materials are damaged or disturbed that they pose a danger due to the asbestos fibres being released. Once they’re airborne, these small fibres can easily be inhaled without you realising it. They can then cause several different types of cancer such as mesothelioma, asbestosis, or pleural thickening. These illnesses are often fatal, especially since they are often undiagnosed until in their later stages.

Asbestos was often used in residential and industrial buildings that were constructed prior to the year 2000. It can be found in loose fill insulation, in ceiling tiles, in partition walls, around the water tank or boiler, and many other places. Homes or buildings that are being remodeled or demolished must be swept for asbestos and the appropriate steps taken to make certain the materials are handled properly.

Working Around Asbestos

You will want to go through an asbestos training course before you begin looking for a job where you have to handle asbestos. If you already have a job but haven’t had training, your employer should send you to training. You may receive a certification that you have completed one of these courses, although no certification is required to get a job dealing with asbestos.

If you are going to work around materials classified as high risk, you will need to be licensed. This involves becoming a licensed contractor and completing all of the training necessary to properly use the protective equipment needed to work around asbestos. These licenses are granted by the HSE after you complete an exam.

If you have had this training, your next step may be to ask yourself, “where can I find good asbestos jobs”? You can turn to the Internet to find a job that involves working around asbestos. There are many careers in the construction or remodelling industries that will put your skills and knowledge to good use.

Be Sure to Renew Your License

You should take a refresher training course every year even if you’re doing work that does not require a license. If you do have a license, you will need to renew it through the HSE. Licenses are generally good for either one year or three years. If you do not keep your license current, you will be unable to work on specific projects that can only be done by licensed individuals.

How to Maximise The Amount Of Space In Your Office Building

It is incredibly important that your office maximizes as much space as possible. This will allow you and your employees to work comfortably, whilst meaning that everyone will be able to move about the office space easily without feeling like they are crowded.

If you are in a small office space, it is important to maximize the space efficiently. This will mean that you will not have to spend more money on rent by moving to bigger business premises. Read this helpful guide about how you can maximize the amount of space in your office.

Space In Your Office Building

Install Cubicles

Open-plan offices have a poor sense of space because everyone is grouped together and there is no separation between anyone’s workstations. The large desks in open plan offices can take up lots of space and may make it hard to move around easily.

If you want to maximize the amount of space in the office, it is a good idea to install cubicles. This will give your employees a well-defined work area and will allow you add more cubicles if you happen to take on more space. People will be able to move easily between the cubicles without bumping into desks and distracting their colleagues.

Cubicles come in different sizes and they can be easily dismantled and then re-assembled again in another part of the building. Contact Saracen Interiors of London for cubicles to be installed inside your office.

Clear Clutter From Hallways

Office hallways need to be kept clear at all times. This will allow employees to move easily around the building and will provide a proper escape route in the unlikely event of a fire. Old filing cabinets should be thrown out and boxes of files should be moved from the hallways and put into storage. This will maximize the amount of space in your office hallways.

Install Spacious Filing Cabinets

Boxes of files which sit around the office will make it difficult for people to move around, and will also decrease the amount of space inside the office. The answer is to buy some filing cabinets in order to store important documents, which will instantly create more space in the office. You should choose filing cabinets which are spacious as well as stable. It should be possible to fix the cabinets securely to the floor so that they will not topple over and injure anyone.

Knock Through Walls To Create Larger Meeting Spaces

Cramped meeting rooms are not ideal because they can cause people to become irritated. These people may not contribute properly to meetings in the way that they should. Small meeting rooms might not have enough room for vital equipment such as projectors. If this is the case, knock through office walls in order to create bigger meeting spaces. Then people will be able to sit comfortably and contribute properly to proceedings.

Use this guide to maximise the amount of space inside your office.

3 Tips for Improving Cash Flow

For many businesses, it is not a lack of money that is a core problem; it is poor cash flow. The funds are not coming when you need them, and this hinders growth. Like most business problems, owners are hoping for a quick fix, but when it comes to improving your cash flow, it will take some diligence and effort.

You need to carefully examine your current practices and commit to making the changes that will bring the desired results.

Here are just a few ways your small business can combat this common problem:

Improving Cash Flow

Get Accounts Receivables In Order Having

Worked for a collections agency in the past, I saw firsthand how terribly many businesses managed their accounts receivables. Considering the importance of customer payments to a business’s success, this always surprised me greatly.

If your accounts receivables are in disarray, this is first area to tackle. If you are invoicing in batches, stop it; get each invoice out as soon as the goods or services have been delivered. Offer early payment incentives. Maximize payment options so it is as easy as possible for your customers to pay you. If you do not have a solid process in place for dealing with past due invoices, get one.

Yes, it is uncomfortable to approach customers about late payments, but you deserve to get your money in a timely fashion. Businesses that follow up right away get priority over the ones who will not come knocking until a few weeks out when it comes to clients who are in a financial bind.

Don’t Pay Bills until They Are Due Unless

You are getting some sort of incentive for early payment that truly benefits your bottom line, there is no need to pay off bills before you have to. You are letting go of cash that could be put to better use elsewhere. This can be a tough one for people—unpaid bills just sitting there can really eat away at you. It feels good to get it taken care of ASAP. There is certainly some benefit to this approach, but if you are experiencing cash flow problems, it may not be the best tack.

While on the subject of paying vendors, there are a couple of other approaches that may help. Using a credit card or business line of credit to handle bills is great, provided you are disciplined in paying off the charges. Approach your vendor about extending payment cycles.

Examine Cash Flow Issue in Segments

If you look at your cash flow problem as a whole, it will be difficult to make any decent headway. You will feel overwhelmed and continue as you are without making any truly effective changes. To best get a grasp on the situation, segment your customers, suppliers and inventory, and look at each on its own.

When it comes to inventory, is a lot of your money tied up in items that only sell sporadically? Would you be better off focusing on just the items with a high turnover? As for your suppliers, distinguish between the regulars and those you only use occasionally.

You will likely be more successful in negotiating different payment terms with those you work with regularly. Take a good hard look at your customers, their terms and how well they adhere to them. Identify any issues and decide how you can best address them.

3 Success Tips for Your Next Trade Show

Trade shows are a great way to get quality face-time with highly qualified leads. No need for cold-calling and getting past their assistants. While this is certainly not a low-cost marketing methods, the potential return on investment can be significant. While it would be impossible to cover all the necessary ingredients for a successful trade show in one post, here are a few that definitely deserve your attention.

Picking and Prepping Booth Staff Your showing at a trade show will only be as good as the staff you pick to run your booth. Think carefully about who you will pick; talk to the stakeholders to get their input on who they think would be a good fit. Make a list of desirable attributes—you will probably not find anyone who fits 100 percent, but zero in on the people that come the closest. Many business owners engage the staff in pre-show training, such as a class in boatman ship.

Here they will learn all sorts of important information, from getting people to visit the booth to how to engage people without being solely focused on selling products and services. Establish clear goals. Make sure they know everything you want them to know about what your company sells and the challenges and needs of the various industries you serve. They need to know what constitutes a good lead and what types of questions to ask to extract important information.

Trade Show

Pre-show marketing is an important element of trade show success. Encourage current clients to attend with incentives such as a pre-or-post -show mixer or free or discounted tickets to events at the show. Trade publications are still a great way to reach out to target markets—take out an ad and offer a free gift to anyone who stops by your booth with the ad—it can be anything from a free t-shirt to Android flash drives. And of course, we can’t forget about social media.

Look for LinkedIn groups you can join to make connections with potential leads before the show. Post Tweets and status updates on your Twitter and Facebook accounts—let people know you will be there. Post teasers about any new products you may be launching. Direct mail is still a powerful way to reach out to potential customers who are likely to attend the event.

Lead Follow Up The trade show was a great success; you and your team gathered some piping hot leads. Now, is time to reach out to these prospects, and hopefully turn some of them into customers. While the trade show is going on, categorize people you talk to base on how strong a prospect they are. Anyone in your ‘’A’’ group should be contacted within 24 hours after the show ends.

If you gathered email addresses, before just adding them to your database and sending them what you are sending everyone else already on your list, write a welcome email explaining who you are and that you met at the trade show. If you can reference anything specific about your interaction, such as a conversation you had about a particular problem his business is experiencing, do that.

This ‘’referencing’’ is also important if you are making a direct call.

Many of your prospects may not be ready to talk to your sales department—develop a marketing strategy that will nurture them and lead them through the funnel. This could take the form of helpful articles you send to your list, blog posts you have written about the industry, etc. if your sales staff spoke to anyone personally at the show, they should follow up personally and establish a connection, whether through email, the phone or LinkedIn.

Introduction to CFD Trading Through Trade

Around eight to ten years ago CFD trading was introduced in Australian markets and a couple years later Trade appeared. CFDs threatened the revenue model of the discount brokers because through CFD trading in Australia, retail traders could access the different markets with minimum brokerages and these alarmed brokers from the traditional markets. CFD trading also introduced new innovations and new features and this brought a new revolution to the financial trading industry in Australia.

CFD trading through Trade reduces the trading costs The CFD providers in Australia charged as low as $10 per transaction which was lower in comparison to $20-30 standard at that time. This saw an overwhelmed response from the investors and this boosted the interest in the CFD trading through Trade. The availability of CFDs for all the major markets was also the reason for the rapid growth of CFD trading in Australia.

CFD trading in Australia today there are more than 30000 traders in Australia performing trades in CFD instruments and this is more than 400 % in just ten years. The CFD trading today is open for a wide range of markets and the interest of the trader depends upon his choice of underlying instruments. The most popular CFD trading markets at Trade today are:

CFD trading in Australia


This market is the biggest financial market in the world which operates 24X7 and provides highest liquidity in the world. Index- Stock indices like S&P500, the DAX, FTSE, Australia 200 and many others are the compiled indicators which are used to track national markets. They enable traders to earn an exposure to national stock portfolios.


The interest in trading commodities has grown rapidly with the rise of China as industrial giant. The growing CFD trade on the areas like oil and gold, agricultural products and petroleum based products shows that Australian traders are showing interests on basic and raw commodities with minimum margin and costs of transaction.

To conclude SIC which is Australian Securities and Investment Commissions is effective in creating a positive trade environment in Australia. CFD trading Australia is well developed and the traders in Australia have lot of CFD platforms to choose from. Based on the services offered by the Australian brokers, CFD traders in Australia can choose the market they like and start trading CFDs instantly. Due to the increase in the number of CFD brokers as well as CFD traders in Australia, the competition has grown up and this enables brokers to allow a lot of attractive features as well as lowering of the commissions and the fees.

The first step in starting CFD trading via Trade is a careful selection of the platform. You need to make sure that all your requirements for CFD trading is met through a good platform and a good CFD broker in Australia and thereafter you can start trading CFDs with successful strategies and discipline in place.

Discover 5 Easy To Do Business Leads Solutions

Generating sales is important to all companies, large and small. To generate sales in any field, it’s necessary to have leads. Not just names and phone numbers, but targeted, viable leads of customers or potential customers in your field. There are several routes you can pursue to generate leads for your business. Here are a few to get you started:

Know Your Customer

Analyzing your customer base and truly knowing your customer is a great way to internally generate more leads. If you market to other businesses, search for businesses online or in the phone book that are in the same market as your current clients. Get permission from your current clients to use their names in advertising. Letting businesses in similar fields know their competitors use your products will build your reputation in the industry. If you market to end users, know who they are, what they’re interested in, and in what ways they’re involved in the community. Reach out to others with similar profiles because it’s likely your product will appeal to most members of a target audience.

Create More Business Leads

Just Ask

Consider a customer that regularly purchases from your business. Begin a dialogue with that customer either the next time they come to your store or contact them via phone or email. Ask if they know of anyone who would be interested in your products or services. You can even offer them an incentive for their assistance, such as free products or discounts.

Let Someone Else Do the Work

There are numerous ways to purchase leads for your business. There is an abundance of companies that offer targeted leads for any industry. Some pride themselves in current, warm leads, while others may have databases created years ago with no longer valid contact information, so be cautious when choosing a company and check their policies. You can also outsource the job of lead generation to one of the many websites offering this service. They can connect you with someone familiar with your industry. Then all you have to do is give them the search parameters and specify what information you need included in the database (such as email addresses, titles, phone numbers, etc.). Someone experienced in this type of work should be able to generate a list of dozens and dozens of leads for you in just a day or two.

Go to a Trade show

Attending a trade show is a great way to network and meet like-minded people for potential sales. An even more useful utilization of a trade show is to register for a booth. This will allow you to meet customers looking specifically for your products. Increase your contacts by collecting business cards and following up in the days and weeks after the show. A drawing encourages people to provide their contact information, just be sure to advise them you will contact them about your business in the future.

There are many different ways to generate more leads for your business and plenty of online and offline resources. Leads for your business can be found everywhere and can come from anyone you meet, but the above methods are tested and proven ways to develop a database of potential clients. Used in combinations, you may find your customer base growing in leaps and bounds.